Creative Conservation

Rolling on from the epic success of Elephant Parade London (25 million viewers, £4million raised), my work with Elephant Family has gone another step bigger and better. This bold and powerful new video (that also received Digital Campaign of the week!) was commissioned to push forward our petition that urgently needs 100,000 signatures. With a social media strategy helping to push this baby all over the inter-web, I’m finding myself geeking out on numbers – hits, views, shares, forwards, and of course, signature numbers – slowly but surely on the rise. Next push, can we get the ‘Fry’ to tweet about it?…